We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website then you can be assured that it will only be used in accordance with this privacy statement.
Indirect Information Gathering
You can choose to accept or decline cookies from this website www.trendyequine.com.
A cookie is a small file which is placed on your device when you visit a website. The file is added and the cookie helps analyse web traffic or lets you know when you visit a particular page. Cookies help us provide you with a better website by tailoring the website operations to your needs and to respond to you as an individual user such as identifying which pages you find useful and which you do not.
Such a cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and it does not identify you individually.
Note also that third party cookies might be downloaded onto your device as a result of your use of this website, for example if you were to send information from this website to your social media account your account may require the use of such cookies to enable this transfer to take place. These cookies are not under our control and we disclaim any responsibility for the acts of third party cookies.
Direct Information Gathering
We will be gathering information about you personally either as registration records or as cookies if you wish to purchase from us, register with us, log in or to post comments on this website as well as those that are necessary for this website to function to the fullest extent in the way described to you. Some cookies are not essential but help this website to remember you when you visit us again and thereby increase the efficiency of your next visit.
Social Media Data Gathering
We employ technology to help us identify when you might have encountered us through social media or to send you targeted marketing messages relating to products we have to offer during your social media experience. The use of this technology does result in our holding your personal contact details and likes and dislikes. We do not categorise this information based on what the law describes as “sensitive personal data”.
We do this automatically however there is a facility for you to stop our processing of such data using this link.
Depending on your individual settings many web browsers automatically accept some cookies, but you can modify your browser setting to decline cookies if you prefer. However this may prevent you from taking full advantage of the website. You are able to control our processing of this data by visiting this link.
By accessing this website you agree to the reasonable processing of your personal data by us for the purposes of providing you with the goods or services you request.
We obtain your consent to the processing of information about you. Consent for the direct purpose for which you supply your data will be inferred from the situation in which you give this information. For example if you register with us you will necessarily be supplying us information against which we can identify at future log-ins.
However in respect of taking your personal contact information from you for the purposes of direct marketing products to you or sharing your data with others we will give you the option of not accepting such use. In those instances we will hold information showing that you have made such an election.
What we might collect
Depending on the type of contact we have with you (for example whether you are registering with us or you are merely browsing) we might collect the following types of information:
- identification of your past and current visits by finding and using cookies residing on your machine
- name and job title
- contact information including email address
- information obtained from your social media profiles registered with us
- demographic information such as post code, preferences and interests
- other information relevant to customer surveys and/or offers
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- Internal record keeping
- We may use the information to improve our products and services
- To manage promotional offers available to you offered by us
- We may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail
- We may use the information to customise the website according to your interests.
When you register with us you are able to choose the level of privacy you require. You can change this setting from time to time. This setting controls the range of personal information that other users registered on this website can see. We ask you to consider both the level of privacy chosen carefully.
Part of the operation of this website enables you to communicate with other users. We ask you to consider carefully the range and nature of information you share with others. Whilst we endeavour through our registration procedure to encourage users to be responsible we cannot ensure that all users will abide by our rules. Therefore we cannot be responsible for the use that other users might make of personal information you disclose to them.
The information we hold about you may be stored outside the European Economic Area in order to carry out these uses.
Links to other websites
Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Controlling your personal information
You may choose to restrict the collection or use of your personal information in the following ways:
- if you are asked to supply your personal information on this website, look for the box that you can click to indicate that you want the information to be used by us for direct marketing purposes
- if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at firstname.lastname@example.org
We will not sell, distribute or lease your personal information to third parties unless we have your explicit permission or are required to by law. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the relevant Data Protection legislation in force at the time. A small fee will be payable. If you would like a copy of the information held about you, please write to email@example.com
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.