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Our Story

Why we're here

Hi, I'm Kelly... I'm not an international Grand Prix dressage rider, nor do I have a horse capable of competing at the highest levels. But like many of you out there, my love affair with horses started a very long time ago and has been all consuming ever since. 

TrendyEquine founder Kelly Medlin, dressed in PS of Sweden

That's one of the things I love most about this sport; although I couldn't ride like my heroes, I could wear the same brands and outfits as they did. It wasn't perfect, but it made me feel special and gave me an air of confidence whilst riding, and I guess it was that feeling that led to TrendyEquine many years later. It's a place to buy on-trend, premium equestrian fashion from, and it doesn't matter if you are a happy hacker or a dressage superstar... we're here to help and inspire x

What makes us different

Buying the perfect outfit for you or your horse should be an exciting, fun and personal affair. Buying online often lacks these qualities of a great shopping experience, and that is what TrendyEquine really wanted to tackle. So we're bringing you your favourite tack shop (you know, with real people who can help and advise) straight to the comfort of your own home. Packed with great products, heaps of inspiration, and a team of friendly stylists eager to help find your perfect look. A premium place to buy premium fashion.

We Believe...

  • Shopping for your horse should be as enjoyable as shopping for yourself.
  • In always being helpful, and always being here to help, no matter what.
  • Nice guys finish first - so always do the right thing and be nice, to customers, suppliers and each other.
  • In continually listening to our customers, and acting upon what they say.
  • Style and substance can coexist, so great quality, design-led¬†& genuinely useful things are all we'll ever sell.¬†¬†